Design has always been a catalyst for innovation.
Recently, it has shaken of its function merely in product creation, to widen its activities into the innovation process. It is now accepted that any kind of business or organisation can benefit from designers’ methods. Today, Design Thinking is understood as a way of thinking in multidisciplinary teams, which drives transformation and innovation.
The principles of Design Thinking are:
HUMAN-CENTRED APPROACH
Products and services must be experienced from the user’s perspective. “Real” people’s needs and desires are central to the whole Design Thinking process.
COLLABORATION
Design Thinking is a collective and participatory process and must include as many stakeholders as possible, throughout the various stages of the project.
EXPERIMENTATION
Design Thinking provides space to think about variety and possibilities. Some ideas/solutions may not be successful, however, playful thinking and making mistakes are an important part of every creative process. Without errors, nothing new will emerge.
VISUALIZATION
Images have the power to synthesize and clarify ideas, in an internal and external dialogue. Quick prototyping helps the learning process and improvement of initial ideas. The visualisation of concepts simplifies what seems complex, and fosters connections between ideas.
HOLISTIC PERSPECTIVE
Every product, service or media message belongs to a system of interactions and interdependent entities. The wider context and environment of an artefact, service or business model must be considered in every innovation process.
The Design Thinking Model Evolution 6² was developed by Katja Tschimmel between 2012 and 2015, the year in which the last version was registered with Creative Commons sa-by. The model is used in the development of projects, workshops, coaching sessions, research projects, methodology classes, amongst others.
EMERGENCE
identification of an opportunity
EMPATHY
knowing better the context
EXPERIMENTATION
generating ideas, developing concepts
ELABORATION
working on material and semantic solution
EXPOSITION
communicating the new concept and solutions
EXTENSION
implementing, observing, improving, growing
Mindshake Design Thinking Cards have the profile of a game, consisting of 78 cards that form a toolkit that guides a creative process based on the Evolution 6² model.
The cards can be used in various ways:
Carefully arranged, or randomly shuffled, as a source of information, and learning technique of DT methods.
Fixed to the wall to help the creative process and the execution of innovation tasks, indicated by the E6 phases.
Social Evolution 6 is a new exclusive model for social transformation in organizations, developed by the Mindshake team, it is a conceptual fusion between the Evolution 6 model and Nesta‘s Social Innovation Spiral.
